Fast-Fashion Piracy of a Saudi Designer's Work: Recovering 17 Designs in 3 Weeks
An international fast-fashion brand copied 17 designs from a Saudi designer's collection within a week of launch. A comprehensive campaign to stop sales and recover rights.
A Saudi designer launched a fashion collection at an international show. Within a week, a famous global fast-fashion brand began selling near-identical copies of 17 designs through its e-commerce and 23-country branches. The designer had not registered industrial designs — only automatic copyright.
Emergency evidence collection: timestamped Wayback Machine and social media screenshots proving original publication. Professional design comparison report. DMCA takedown campaign across 23 platforms + direct notices on Instagram and TikTok. Legal warning to the brand at its European HQ.
Withdrawal of 14 of 17 products within 21 days. Out-of-court settlement: SAR 425,000 compensation + commitment not to use any remaining designs. We registered for the designer a full portfolio of 24 industrial designs via Hague within the following month.
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